Case Studies

Driving Three Consecutive Years of Record Growth Through Authentic Storytelling THE CHALLENGE WPS Health Solutions faced a critical challenge with its most profitable product line: Medicare Supplement insurance. While WPS was the largest Wisconsin-based Medicare provider, the organization was rapidly losing market share to large, nationally known competitors in an increasingly crowded marketplace. The existing marketing approach had become stagnant and ineffective. The strate

200% Sales Growth Through Strategic Brand Repositioning Alone THE CHALLENGE Demco's library signage and shelf merchandising product line represented a significant business opportunity, but sales had become stagnant despite the quality and breadth of the offerings. The product line suffered from dated branding, unclear positioning, and presentation that failed to excite customers or showcase the value of the solutions. The challenge was particularly acute because this wasn't a

700% Leadership Effectiveness Increase: From Lowest to Highest Engagement Company-Wide in Six Months THE CHALLENGE When I joined Demco as Director of Creative Marketing and Brand, I inherited a creative team facing significant culture and morale challenges. The team's engagement scores, measured through Peakon's anonymous employee survey, ranked among the lowest in the entire organization. Creative leadership's Net Promoter Score was 700% below the organizational average. The