ABOUT

I'm an enterprise brand and creative executive with 15+ years partnering with C-suite leadership to drive organizational growth and transformation. My approach combines strategic business thinking with creative excellence—translating business strategy into compelling brand experiences that deliver measurable results.

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Throughout my career, I've built and led high-performing creative teams that don't just make things look good—they drive business outcomes. I specialize in enterprise-wide brand transformation, executive communications, and building creative organizations that serve as strategic partners rather than service functions.

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Proven Track Record of Results

My work has delivered significant business impact across multiple organizations and industries:

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Business Growth

• Drove 200% year-over-year sales growth through strategic brand repositioning and creative execution (ShelfSpark product line launch at Demco)

• Led creative strategy that generated three consecutive years of record-breaking performance: +29% growth (2020), +27% growth (2021), and +74% growth (2022) at WPS Health Solutions

• Created integrated marketing campaigns that doubled qualified leads and achieved 99.1% target reach with 34 average exposures

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Leadership Effectiveness

• Transformed team culture from lowest to highest engagement company-wide in six months

• Achieved 700% increase in creative leadership Net Promoter Score through authentic leadership focused on respect, support, and empowerment

• Built high-performing creative teams with zero regrettable turnover while maintaining team satisfaction scores well above organizational benchmarks

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Creative Excellence

• Led teams to earn 6 Telly Awards and 16 regional ADDY Awards while simultaneously driving business results and cultural transformation

• Established creative standards that elevated brand perception and market positioning

• Delivered award-winning work across television, digital, print, and experiential campaigns

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Strategic Approach

I believe the most effective creative leadership happens at the intersection of three critical elements:

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Strategic Business Partnership I work directly with CEOs and executive teams to understand business challenges and translate them into creative strategies that drive measurable outcomes. I speak the language of business—revenue, growth, market share—and align creative work to deliver against those objectives.

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Brand Architecture and Positioning I specialize in modernizing brand architecture and developing clear, market-facing narratives that differentiate organizations in competitive markets. Whether it's legacy brand transformation or new product launches, I focus on creating cohesive brand systems that drive recognition and preference.

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High-Performing Creative Teams Great work comes from great teams. I build engaged, collaborative creative organizations where talented people do their best work. My leadership philosophy centers on professionalism, mutual respect, and genuine support—creating environments where creativity thrives and business results follow.

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Industry Experience

My career spans diverse industries and organizational contexts, enabling me to navigate complex environments while driving innovation:

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Corporate E-Commerce | Demco, Inc. (Madison, WI)
Currently serving as Director of Creative Marketing and Brand, leading brand strategy, creative execution, and team development for a national e-commerce organization serving education and library markets. Delivered enterprise brand modernization and the ShelfSpark product line launch that achieved 200% first-year sales growth.

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Healthcare | WPS Health Solutions (Madison, WI)
Led creative strategy and execution for Medicare growth campaigns that generated record-breaking enrollment results over three consecutive years. Built and managed 20-person creative department including broadcast production, digital, print, and events teams. Transformed team culture while delivering award-winning work.

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Global Media | Bloomberg Law (Washington, DC)
Developed brand positioning and creative strategy for Bloomberg's legal information platform. Worked in fast-paced, data-driven environment serving sophisticated B2B audiences.

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Technology Startups | Yappem (Washington, DC)
Built brand and creative strategy for early-stage technology venture. Navigated startup environment requiring agility, resourcefulness, and direct impact on business outcomes.

This range of experience—from startups to established corporations, from B2B to B2C, from healthcare to technology—has equipped me to adapt quickly, understand different business models, and deliver results across organizational contexts.

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What I Bring to Organizations

For Brand Transformation
I modernize legacy brands and launch new ones with strategic positioning, visual identity systems, and market-facing narratives that drive preference and growth. I align organizations around clear brand architecture that guides decision-making and creates consistency across touchpoints.

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For Creative Leadership
I build and scale creative teams that deliver exceptional work while maintaining strong business alignment and operational excellence. I attract and retain top creative talent by creating environments where people feel valued, supported, and empowered to do their best work.

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For Executive Communications
I develop messaging frameworks and creative executions for board presentations, investor communications, and organizational change initiatives. I help executives articulate vision and strategy in ways that inspire action and build confidence.

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For Integrated Campaigns
I create multi-channel marketing campaigns that combine strategic insight with creative excellence. From research and strategy through creative development and execution, I ensure every element works together to achieve business objectives.

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Education & Recognition

Bachelor of Arts | Advertising/Journalism
University of Wisconsin-Eau Claire

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Industry Recognition
6 Telly Awards (Broadcast Excellence)
16 Regional ADDY Awards (Creative Excellence)

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What's Next

I'm exploring Director of Brand and VP of Creative opportunities with organizations that value strategic thinking, creative excellence, and proven leadership. I'm particularly interested in roles where brand transformation, team building, and measurable business impact are central to success.

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If you're looking for a creative leader who combines strategic business acumen with creative excellence and authentic people leadership, I'd welcome a conversation about how my experience can benefit your organization.

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